Civic improvement, verified

Make your
place proud.

There's a place you love, and a mess wounding it. Put a prize on it. Someone clears it. The proof gets verified, and the place is left proud.

Both live now. Or scroll to see how it works.

A place worth
keeping proud
one job · one spot
Prize for the cleanup
$100
Proud
verified by the Referee · proof required
The problem

The care is everywhere. The mechanism never was.

Nearly everyone loves some specific piece of the world. Trash is a wound on something loved, and the will to fix it already exists in abundance.

Donate, and it dissolves

Give to an institution and your hundred dollars goes everywhere except your park. The care loses the place it was for.

Report it, and it queues

File a 311 ticket and it joins a backlog the city can't clear. The care turns into a number in a line.

Do it yourself, if you can

Only people with the time, the body, and a free Saturday get to act. Everyone else's care just sits there.

The mission

Turn the care people already feel into the place made proud.

PlaceProud connects the people who love a place to the people who'll do the work, so a corner gets better even when the people who love it are busy, elsewhere, or past their embankment-climbing years.

Money is how care travels between strangers.

How it works

Prize it. Hunt it. Proud.

Put up the prize

Photo, pin, prize, and one line about what you want made right. The poster goes live, and your money waits behind it.

A hunter claims it

An exclusive lock, so nobody argues over who got there first. Then the work, with before-and-after photos captured right at the spot.

The Referee calls it

It grades the proof against the original. Real cleanup, prize paid, place left proud. A hard call goes to a human, fast.

The premise

Four things that make it different.

Specific, not dissolved

A prize stays exactly where your care lives: this path, this tree line, this corner. Not a general fund, this spot.

Prizes, not wages

Hunters win prizes for verified outcomes. No employer, no shifts, no pizza-party thank-yous. They don't volunteer, and they're not adorable about it. They're proud of the place they leave behind.

Proof, not trust

The prize is posted before any payout, so "it was already clean" never pays. Captured in-app, GPS-bound, fresh photos only. Honesty is built to be the easy path.

Permissionless

No grant cycle, no committee, no city blessing needed to put a prize on a mess in a place you love. The commons, kept by a market small enough to see.

The cast

Five roles. Two registers.

Funders speak care and place. Hunters speak the work and the win. The same poster holds both at once: an act of caring that's also an honest way to get paid.

Funder

The Funder

Loves a place and pays to keep it whole. Puts prizes on specific messes, in corners they actually walk.

Hunter

The Hunter

Claims the prize, does the work, collects. Every finished job is a notch on a record they own: proof, earnings, history.

Spotter

The Spotter

Finds the work and takes the first photo. Spotters never hunt their own finds, so the proof always comes from someone who isn't paid for the cleanup.

Keeper

The Keeper

Keeps a place proud over time, not just once. A standing prize on a corner, a block, or a whole park. The trash comes back; so does the prize.

Referee

The Referee

Turns a single photo into a clear, checkable job at posting, grades the before-and-after at turn-in, and sends anything uncertain to a human. The Referee's call is what releases the prize.

The design

Storefront on top, infrastructure underneath.

The prize board is what you see. The Referee is what makes it trustworthy, and it's the part that lasts.

The prize board is the storefront. The Referee is the infrastructure.

If the Referee can't picture what "done" looks like, it doesn't post the prize. No fuzzy jobs, no fuzzy verdicts. Safety isn't a policy binder here, it's the shape of what can be posted at all.

01

Litter-grade only

Gloves and bags. No tools, so no injury to worry over.

02

Public right-of-way

Shared ground only. No private land, no trespass.

03

Adults only

Eighteen and up. Simple, and it stays that way.

04

Off the road

The path side of the curb. Never the traffic lane.

05

Out of the water

Bank and path, never the waterline.

06

Things, not people

Prizes target trash and surfaces, never people, homes, belongings, or memorials.

Each rule quietly removes a whole category of trouble, checked the moment a prize is posted, before a dollar attaches. That's the legal department: a short list, enforced by the design.

The status

Prize No. 001 goes live this summer.

PlaceProud launches in New Haven, Connecticut, seeded on the trails and corners people already love. The first prize goes up on a real mess, and the whole bet is whether a stranger claims it. That's a test you can't fake.

Referee in development · iOS · Summer 2026 · New Haven first

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